We Are The Masked

Meet Guy Equine, the mastermind behind The Masked Consultants. Guy is an expert on all things Amazon – and we mean all. Whether it’s cracking the code on Amazon’s algorithms, optimising your seller account, or strategizing to get your products flying off the virtual shelves, Guy’s your go-to guy.

Rumour has it, Guy may or may not be a current or former high-level “Amazonian,” but as much as we’d love to spill the beans, we’re bound by secrecy. What we can tell you is that Guy’s experience with Amazon is nothing short of legendary. With a deep understanding of the e-commerce giant, he brings insider knowledge that can transform your Amazon game.

But don’t let the mystery fool you – Guy is as approachable as they come. He’s all about delivering results without the boring corporate jargon. With Guy at the helm, expect a blend of expert strategy, fun collaboration, and plenty of e-commerce success.

Meet Rex Hunter, the towering force behind our search engine mastery. Specialising in Google SEM, SEO, PPC advertising, and all things algorithm-related, Rex is our digital apex predator. With a reputation for hunting down the most competitive keywords and conquering search engine rankings, Rex’s strategies have driven some of the most successful online campaigns out there. Rumour has it, Rex may or may not be a former Googler – but we’ll let you guess. What’s certain is that when it comes to making your brand unmissable online, Rex’s experience and strategic mind are second to none.

Mack Swinger is our creative genius when it comes to website design, build, and user experience. Whether it’s developing a stunning e-commerce site on platforms like WordPress and Shopify or optimising the UI/UX for maximum conversions, Mack’s swinging from one innovative idea to the next. But Mack doesn’t stop there. With expertise in private label offshore manufacturing, import/export, global expansion, and 3PL, Mack knows how to take a business from concept to international success. If you’re looking to expand your brand globally, Mack is the one who’ll get you swinging into new markets.

Lily Hopper is our resident PPC and paid social media advertising guru. From Amazon Sponsored Ads to Google Ads, Facebook & Instagram Business Manager to TikTok Ads, Lily has hopped from platform to platform, mastering the art of paid media. She’s the brains behind campaigns that don’t just generate clicks, but conversions. Lily’s approach is as strategic as it is dynamic, ensuring your ad spend is maximised and your ROI is through the roof. If you’re looking to leap ahead of the competition in the digital ad space, Lily’s the one to get you there.

Ava Wren is our all-round social media maven, covering everything from eBay and Etsy to Pinterest, LinkedIn, and beyond. She’s the bird who knows how to chirp in just the right way to make your brand sing across all platforms. With expertise in content strategy, community management, influencer partnerships, and organic social growth, Ava ensures your social presence is always on point. Whether you need to boost engagement on Instagram, set up shop on Etsy, or run a viral Pinterest campaign, Ava’s got the know-how to make it happen.

Chuck Rooster is the operations wizard who keeps The Masked Consultants running smoothly and ensures our clients’ businesses do the same. With a vast background in high-level business operations – from logistics and supply chain management to process optimization – Chuck is the glue that holds it all together. It’s rumoured that Chuck has managed operations for some of the biggest names in the business, but true to our style, we’ll let the mystery remain. What we can reveal is that Chuck is the go-to for streamlining your operations, reducing costs, and maximising efficiency. Whether you need help with 3PL, optimising your workflow, or expanding your operations globally, Chuck’s got the experience and insight to take your business to new heights.