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About Us

About Us

We Are The Masked

Looking for a killer e-commerce strategy that doesn’t come with the usual corporate snooze-fest? Enter The Masked Consultants! We’re a quirky crew of UK-based E-Commerce wizards who’ve decided to share our insider secrets with the world. Trust us, these secrets are worth unmasking.
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At The Masked Consultants, our team is our greatest asset. We’re a collective of UK-based e-commerce experts, each with years of hands-on experience in the industry. What sets us apart? Every one of our consultants currently works with, or has worked for, some of the biggest names in the e-commerce world. This means we don’t just know the theory – we live and breathe e-commerce every day.
Our diverse expertise spans across all facets of e-commerce, from crafting winning strategies to optimise conversions and designing user experiences that customers love. Whether you need help setting up and managing your presence on 3rd party sales platforms like Amazon and eBay, or you’re looking to improve your SEO and content strategy, our team has the skills and insider knowledge to get the job done.

we’re not just about business – we’re about making the process enjoyable. Our team is known for being approachable, lighthearted, and fun to work with. We believe in delivering serious results without taking ourselves too seriously. With over 100 years of combined experience, you can trust that you’re in good hands with The Masked Consultants. Let’s work together to unmask your e-commerce potential!

Meet Our Expert Team

The People Behind the Masks
Founder & CEO
Guy Equine
Head of Strategy
Rex Hunter
Head of Innovation
Mack Swinger
Head of Advertising
Lily Hopper
Head of Social Media
Ava Wren
Chief Operations Officer (COO)
Chuck Rooster
Our Services

What We Do Best

We offer a full range of digital services designed to help brands grow, scale, and stand out online. From digital marketing, SEO, and content strategy to UX/UI design, conversion optimisation, Amazon expertise, and third-party platform setup, our team delivers tailored solutions that drive real results across every stage of your online journey.
Digital Marketing
Campaigns that make an impact and grow your brand.
UX/UI Design
Creating experiences your customers will love.
Amazon Listing & Store Optimisation
We know Amazon Private Label & FBA inside out, if there’s anything we don’t know (there isn’t) it’s not worth knowing!
E-Commerce Strategy

Tailored action plans that bring your vision to life.

SEO & Content Strategy
Getting you noticed and loved by search engines.
Conversion Optimization
Turning clicks into cash with proven techniques.
3rd Party Sales Platform Setup & Onboarding
From Amazon to eBay, we’ll get you up and running on the world’s biggest platforms.
Why Work with Us?

100+ Years of Experience

With over a century of combined e-commerce experience, our consultants have been behind some of the biggest brand successes in the industry. Now, we’re bringing that expertise directly to you!

Top Secret Talent
Our team is made up of industry professionals who are currently working with or have worked with high-profile clients and projects. We’ve got the kind of insider knowledge that can’t be bought – and yes, we’ll share the good stuff (just don’t ask us to name names… we like our day jobs).
Expertise Across the Board
From Amazon Optimisation to WordPress UX/UI design that will wow your customers, to conversion optimization that’ll boost your sales, we’ve got every corner of E-Commerce covered. Need help with digital marketing, SEO, or a standout content strategy? We do that too – and we make it fun!
UK-Based, English-Speaking Consultants
No language barriers, no time zone struggles – just smooth, straightforward communication with a team that’s as local as they come.
Lighthearted, No-Nonsense Approach
We believe in getting the job done without the corporate blah blah. Expect a process that’s as enjoyable as it is effective. We’re here to make your e-commerce journey not just successful, but actually fun.

Choose Your Free Audit

Website & Conversion Audit
We’ll take a deep dive into your website, user journey, and conversion flow — identifying friction points, performance issues, and missed opportunities that may be costing you enquiries or sales. From structure and messaging to UX and CRO best practices, you’ll get clear insight into what’s working, what’s not, and what to fix first.
E-commerce Performance Review
Whether you’re selling on your own site, via marketplaces, or both, we’ll review your overall e-commerce setup — including product presentation, checkout flow, trust signals, and performance fundamentals. You’ll receive practical recommendations to improve conversions, average order value, and overall commercial effectiveness.
Marketplace & Amazon Growth Check
If Amazon or other marketplaces are part of your strategy, we’ll assess how they fit into your wider ecosystem — from listings and positioning to conversion drivers and growth potential. This isn’t just about Amazon in isolation — it’s about making sure every channel is working together to support scalable, profitable growth.
On The House

Claim Your Free Website & E-Commerce Audit

Not sure why your website isn’t converting as well as it should? Our masked experts will take a deep, no-nonsense look at your site, user journey, and e-commerce setup to uncover exactly what’s holding growth back.
From conversion blockers and UX issues to performance, messaging, and platform optimisation — we’ll give you clear, actionable insights you can actually use. Selling on Amazon as well? We’ll include that too.
No pitches. No pressure. Just clarity.
What You’ll Get
  • Deep Dive into your website, funnel, and user experience
  • Review of performance, structure, and conversion opportunities
  • Game Plan with prioritised, practical next steps
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