More About Us — The Masked Consultants
May 3, 2025
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We’re not your average Amazon marketing agency — and that’s by design. Founded by Guy Equine (yes, the one in the horse mask), The Masked Consultants were born from a desire to bring serious Amazon expertise to the masses… without the serious corporate nonsense.
Our consultants are industry insiders — folks currently working for, or with, high-profile e-commerce businesses who prefer to keep their identities under wraps. Why? Because when you’ve got the kind of insider Amazon knowledge we do, it’s better to wear a mask and let the results do the talking.
With over 100+ combined years in e-commerce, our team has worked across everything from FBA launches to global expansion, from brand-building to crisis resolution. We’re strategic, quirky, and sometimes a bit cheeky — but never anything less than professional.
• Guy Equine (Founder, CEO) — Amazon mastermind, 25 years in e-com, 10 years in Amazon. Owns trademarks. Possibly a former Amazonian.
• Ava Wren — SEO, SEM & PPC expert. Possibly an ex-Googler. Brilliant with keywords, search strategy & CTR hacks.
• Mack Swinger — Web design genius and Shopify/WordPress specialist. Also your go-to for global 3PL and private label logistics.
• Rex Hunter — S.E.O & Paid ads wizard across Meta, TikTok, Google & Amazon. Manages ad budgets like a blackjack pro.
• Lilly Hopper — Social media & marketplace management guru. Pinterest, Etsy, eBay? She’s been there.
• Chuck Rooster — COO and calm in the chaos. The logistical powerhouse behind your success.
Our model is simple: Month 1 setup, then 2+ months of growth. 3-month minimum commitment. After that, it’s a 30-day rolling contract — and most clients choose to stay.
Month 1 covers everything: brand registry, listings, creatives, ads, copywriting, and keyword research. From Month 2 onwards, we scale through daily PPC, listing health, optimisation, and support.
Can’t commit to 3 months? We also offer setup-only onboarding as a one-off service.
We work with manufacturers, private label sellers, and brand owners across:
We support both Seller Central and Vendor Central clients, in the UK, US, and EU marketplaces.
Here’s how our agency consistently beats those benchmarks:
Whether launching from scratch or reviving a flatlining account, we consistently outperform industry averages. Visit www.themasked.uk/results to see our anonymised case studies and before/after snapshots.
“Our listings went from DIY to best-in-class — and sales followed. ROAS jumped from 2.1x to 5.4x in 6 weeks.”
— Sophie G., Health Brand Founder“We trusted them with our global launch — and they delivered, including Europe, the US, and UAE.”
— Daniel L., Electronics Retailer“They’re experts, but they’re also hilarious. It’s like working with friends who really know their stuff.”
— Lisa T., DTC Brand Manager
We’re not your typical grey-suit agency. We’re masks, memes, data, dashboards, and actual deliverables. No recycled strategies. No long-term lock-ins. Just clever, creative, results-driven Amazon growth.
Think of us as your secret weapon. (Just don’t tell Jeff.)
We’re not your typical grey-suit agency. We’re masks, memes, data, dashboards, and actual deliverables. No recycled strategies. No long-term lock-ins. Just clever, creative, results-driven Amazon growth.
Think of us as your secret weapon. (Just don’t tell Jeff.)
Ready to unmask your brand’s potential?
https://themasked.uk/contact/
Let’s get started with a free Amazon audit and see what we could build together.
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