When it comes to Amazon advertising, there’s a big gap between average performance and best-in-class performance.
At The Masked Consultants, we help brands cross that gap — and stay ahead of their competition.
📊 Industry Advertising Performance Benchmarks
- 🎯 ACOS (Advertising Cost of Sale): Industry average is between 30%–35%
(Meaning brands spend £30–£35 for every £100 of sales.) - 💬 TACOS (Total Advertising Cost of Sale): Industry average is between 12%–18%
(Showing how much ads eat into overall revenue.) - 💰 ROAS (Return on Ad Spend): Industry average is between 3.5x–4x
(£3.50–£4.00 revenue for every £1.00 spent.)
At these rates, profitability can be thin — especially when factoring in Amazon’s fees, shipping, and fulfilment costs.
🧠 The Masked Consultants’ Real Client Success Metrics
Here’s how our agency consistently beats those benchmarks:
- 🎯 Average Client ACOS: 18%
(More revenue per £ spent on ads.) - 💬 Average Client TACOS: 9%
(More efficient overall advertising impact.) - 💰 Average Client ROAS: 5.0x
(Stronger returns from every advertising pound.)
And these aren’t one-off success stories — this is the average across our portfolio. We manage accounts across categories like Beauty, Home & Kitchen, Health & Supplements, Electronics, and beyond — and the results speak for themselves.
📈 Why This Matters
In a competitive Amazon environment, small gains in ACOS, TACOS, and ROAS translate into:
- Higher net profit per sale
- Faster inventory turnover
- Bigger reinvestment potential for growth
- Stronger overall business valuations
📦 Better ads = bigger business.
🎯 Ready to Turn Your Amazon Ads Into a Real Profit Engine?
At The Masked Consultants, we live and breathe Amazon PPC — so you don’t have to.
👉 Book your free Amazon audit today: https://www.themasked.uk/contact
