If you think of Amazon as just Amazon-owned brands, think again. Over 60% of products sold on Amazon globally are from third-party sellers.
These independent businesses — from solo entrepreneurs to global brands — are fueling the marketplace’s explosive growth.
📊 Key Numbers You Should Know:
– 60%+ of all product sales on Amazon are made by third-party sellers
– In the U.S. alone, third-party sellers generated $156.1 billion in revenue in 2024
– U.S.-based sellers sold over 4.5 billion items in 2024 — that’s more than 8,600 items every single minute
💰 The Opportunity for Brands:
– Sellers leverage Amazon’s fulfilment network (FBA) to reach millions
– Smart branding, SEO, and PPC strategies allow even smaller brands to outperform big competitors
– With Amazon handling logistics, sellers can focus on scaling fast
🛒 Why This Matters:
– Brands that establish early strong Amazon presences often dominate their niches
– The marketplace isn’t saturated everywhere — massive opportunities still exist in emerging categories
🎯 Ready to Become One of Amazon’s Top Sellers?
At The Masked Consultants, we specialise in helping brands grow faster, smarter, and more profitably on Amazon.
👉 Book your free Amazon audit today: https://www.themasked.uk/contact
