???? More About Us — The Masked Consultants
May 3, 2025
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When it comes to e-commerce, Amazon isn’t just part of the conversation — it *is* the conversation.
Whether you’re selling in the UK, Germany, or the USA, the numbers behind Amazon’s growth tell one undeniable story: this platform is only getting bigger, faster, and more powerful. Here’s a closer look at why now is the perfect time to launch, scale, or optimise your Amazon presence.
???? Retail Revenue: £27 billion in 2023
???? GMV: $61.5 billion
???? Market Share: About 30% of the total UK e-commerce market
???? Growth: 12.7% revenue increase last year
???? Third-Party Sellers: UK small businesses generated £3.8 billion in export sales alone
With nearly a third of all UK e-commerce sales happening on Amazon, any brand ignoring this channel is leaving serious money on the table.
???? Retail Revenue: $37.6 billion in 2023
???? GMV: €47.1 billion
???? Market Share: Approximately 64% of Germany’s online retail market
???? Growth: 13% GMV growth year over year
???? Third-Party Sellers: An essential part of Amazon DE’s ecosystem
Amazon Germany isn’t just an opportunity — it’s a strategic must for European brands looking to expand beyond borders.
???? Retail Revenue: $387.5 billion in 2024
???? GMV: $375.1 billion
???? Market Share: 37.6% of U.S. e-commerce (and growing)
???? Growth: 10% year-over-year revenue increase
???? Third-Party Sellers: Generated an astounding $156.1 billion in 2024 alone
In the U.S., Amazon isn’t slowing down — it’s cementing its dominance. For brands, the U.S. marketplace offers both volume and fierce competition.
???? The pie is huge — and growing
⚡ First-mover advantage still exists in many niches
???? Brands that invest in listing optimisation, PPC advertising, and creative now will reap the rewards over the next 12–36 months
At The Masked Consultants, we help brands launch and scale successfully across Amazon UK, Germany, and the U.S. If you’re serious about winning on Amazon — or even just exploring the opportunity — let’s chat.
???? Book your free Amazon audit today: https://www.themasked.uk/contact
