When it comes to e-commerce, Amazon isn’t just part of the conversation — it *is* the conversation.
Whether you’re selling in the UK, Germany, or the USA, the numbers behind Amazon’s growth tell one undeniable story: this platform is only getting bigger, faster, and more powerful. Here’s a closer look at why now is the perfect time to launch, scale, or optimise your Amazon presence.
🇬🇧 Amazon UK — A Fast-Growing Powerhouse
🛒 Retail Revenue: £27 billion in 2023
📦 GMV: $61.5 billion
📈 Market Share: About 30% of the total UK e-commerce market
🚀 Growth: 12.7% revenue increase last year
💰 Third-Party Sellers: UK small businesses generated £3.8 billion in export sales alone
With nearly a third of all UK e-commerce sales happening on Amazon, any brand ignoring this channel is leaving serious money on the table.
🇩🇪 Amazon Germany — Dominating the EU E-commerce Scene
🛒 Retail Revenue: $37.6 billion in 2023
📦 GMV: €47.1 billion
📈 Market Share: Approximately 64% of Germany’s online retail market
🚀 Growth: 13% GMV growth year over year
💰 Third-Party Sellers: An essential part of Amazon DE’s ecosystem
Amazon Germany isn’t just an opportunity — it’s a strategic must for European brands looking to expand beyond borders.
🇺🇸 Amazon USA — Still the Global Leader
🛒 Retail Revenue: $387.5 billion in 2024
📦 GMV: $375.1 billion
📈 Market Share: 37.6% of U.S. e-commerce (and growing)
🚀 Growth: 10% year-over-year revenue increase
💰 Third-Party Sellers: Generated an astounding $156.1 billion in 2024 alone
In the U.S., Amazon isn’t slowing down — it’s cementing its dominance. For brands, the U.S. marketplace offers both volume and fierce competition.
🔑 What This Means for Brands
📦 The pie is huge — and growing
⚡ First-mover advantage still exists in many niches
💬 Brands that invest in listing optimisation, PPC advertising, and creative now will reap the rewards over the next 12–36 months
🎯 Ready to Capture Your Slice?
At The Masked Consultants, we help brands launch and scale successfully across Amazon UK, Germany, and the U.S. If you’re serious about winning on Amazon — or even just exploring the opportunity — let’s chat.
👉 Book your free Amazon audit today: https://www.themasked.uk/contact
